We focus on innovative companies, helping them reach a high level of market maturity. Our venture capital arm builds expertise within the media industry to offer media-for-revenue and media-for-equity business models that give companies advertising in return for revenue-sharing or equity.
Working with companies in the early stages of development, Northern & Shell Ventures has created a wide portfolio of interests, including Cheeky Panda and ffs Beauty. With an eye towards strategic expansion, the group aims at supporting and transforming start-ups that are revolutionising consumer patterns within the UK mainstream audience.